Sponsored Video: Air New Zealand unveils ‘the world’s most beautiful safety video’
Last week, we brought you a taster clip of the brand new safety video from Air New Zealand. Well renowned for making innovative and fun videos to promote safety in flight, the airline has this time collaborated with the iconic Sports Illustrated Swimsuit brand to help celebrate that revered publication’s 50th birthday.
Featuring top supermodels Chrissy Teigen, Ariel Meredith, Hannah Davis and Jessica Gomes, with a cameo from one of the original all time modelling greats, Christie Brinkley, the film was shot on the beautiful Cook Islands, which have been a key Pacific Island destination for Air New Zealand for over 40 years. Last year alone, they conveyed almost 200,000 people to the island paradise from Auckland, Sydney and Los Angeles.
The teaser clip has already created quite a worldwide media splash, as Air New Zealand Global Head of Brand Development, Jodi Williams, explains: “The behind the scenes video has generated much conversation around the world about our brand and the Cook Islands as a destination since it was released last week. It’s exciting for us to release the full video today and we hope it will encourage many viewers to consider a trip to the Cook Islands.”
The editor of Sports Illustrated Swimsuit, M J Day, says the Safety in Paradise video plays a big part in the magazine’s 50th birthday celebrations. “Our partnership with Air New Zealand is brilliant in every way,” she said. “We were able to create a raucous safety video in the true spirit of SI Swimsuit and our Kiwi friends.”
The title plans a major global marketing campaign to celebrate its anniversary, and Air New Zealand will continue to play a part in that activity.
To mark the launch of Safety in Paradise in style, Air New Zealand is offering online viewers an opportunity to win one of five trips for two to the Cook Islands. For more information and to enter, visit: theflyingsocialnetwork.com/safetyinparadise
Take a look at Safety in Paradise here:
Post sponsored by Air New Zealand
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